Shoppable stories, product video and everything that makes a product page worth watching
Every abandoned cart is a question that went unanswered. Here are the six that come up on almost every product page, why text handles them badly, and what to show instead.
Adding a video to a product page is easy. Making it sell is a different problem. Here is what separates a shoppable video that earns clicks from one that just sits there and autoplays.
Your customers spend hours a day tapping through stories, then land on a product page that asks them to read. Here is how the story format works on a storefront, what it changes, and how to publish your first one.