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Shoppable stories, product video and everything that makes a product page worth watching
Shoppable video examples: 8 Shopify stores, and what each one gets right or misses
We opened 8 Shopify stores that use shoppable video, clicked every player and noted where the video sits, how the shopper buys from it and what is missing. Five let you buy from inside the video. Three do not.
Shoppable stories: what they are, and how they differ from an embedded Instagram feed
Shoppable stories are full-screen, tap-through slides on your own store, each able to carry a product card. An Instagram feed widget shows your posts in a grid. This page shows how to tell them apart and when each one fits.
What is shoppable video? Definition, formats and where it goes
Shoppable video is video with the product attached: a tag, a card or a link the viewer can act on while watching. This page gives the definition, the five formats you will meet, and where each one lives, from your product pages to TikTok.
How to add video to a Shopify product page: every method, from native to stories
Shopify gives you five native ways to put a video on a product page, and each one plays differently. This guide shows where each method displays, what it does with autoplay and sound, and when an app is the better tool.
Shopify product video size, format and length: the exact limits
A Shopify product video can be up to 10 minutes, 1 GB and 4K, in MP4, MOV or WebM. Here are all the official limits in one table, the export settings Shopify recommends, and what to check when an upload fails.
The product page questions no description ever answers
Every abandoned cart is a question that went unanswered. Here are the six that come up on almost every product page, why text handles them badly, and what to show instead.
Shoppable video: what actually makes it convert on a product page
Adding a video to a product page is easy. Making it sell is a different problem. Here is what separates a shoppable video that earns clicks from one that just sits there and autoplays.
How to add Instagram-style stories to your Shopify product pages
Your customers spend hours a day tapping through stories, then land on a product page that asks them to read. Here is how the story format works on a storefront, what it changes, and how to publish your first one.