How much does shoppable video cost on Shopify? App prices as of October 2026
Every plan of nine Shopify shoppable video apps, read on their App Store listings on October 1, 2026, what each one meters, what you pay at four traffic levels, and the costs beyond the app: making the videos and storing them.
Shoppable video on Shopify costs $0 to $259 a month in app fees, as of October 1, 2026. We read the App Store listings of nine shoppable video apps that day: Tolstoy, Videowise, Whatmore, Firework, ReelUp, Vizup, Moast, Reelfy and Storiq. All nine list a free plan, the first paid plans run from $9 to $39 a month, and the most expensive listed plan is Firework Growth at $259. What you actually pay depends on the unit each app meters and on your traffic.
Two other lines sit outside the app fee: making the videos and storing them. For formats, ratings and which app fits which store, see our comparison of shoppable video apps for Shopify. Storiq is our app; it gets the same columns as the others.
Shoppable video cost by app, every plan as of October 2026
Three apps keep the shoppable part out of the free plan. Videowise puts on-site widgets in Pro, $9 a month. Tolstoy gives eligible accounts uncapped views for 30 days, then "publish shoppable videos to your store" starts at $12. Storiq's product cards start at $9.99. Moast and Vizup list product tagging on their free plans. Reelfy, Whatmore, ReelUp and Firework keep on-site video free within an upload, click or view cap, with a watermark on ReelUp and branding on Firework.
Some developers also sell plans off the App Store. Videowise's own pricing page sells a Shoppable Video module from $299 a month ($239 billed annually) for sites up to 50,000 monthly visitors, and Tolstoy's website lists a $299 Max plan absent from its listing. Our pages on Tolstoy alternatives and Videowise alternatives compare both price lists.
How shoppable video pricing scales: views, clicks, videos or a flat fee
None of the nine listings takes a share of your sales. They scale on one of four things.
- Audience, with a listed overage price. Tolstoy bills viewers and charges $10 per 1,000 extra on Starter and Plus, $7 on Pro. Videowise bills unique widget impressions, "extra impressions just $10", without saying how many.
- Audience, by tier. Whatmore counts video clicks, Firework views, ReelUp views of 4 seconds or more, Storiq story views. Each plan has a monthly allowance; more traffic means the next plan.
- Number of videos. Reelfy gives unlimited impressions and charges by uploads: 10 free, 25 for $9.99, 100 for $19.99. Moast allows 10 videos per widget free and removes the limit at $15.
- A flat fee or airtime. Vizup keeps unlimited views free and charges $19.99 for Pro. Live shopping apps meter airtime: LiveMeUp gives 30 minutes of streaming free, then $89 for 4 hours.
What you pay at 1,000, 5,000, 20,000 and 50,000 a month
The table below takes each listing's tiers and finds the cheapest plan for four usage levels. Each app is read in its own unit: 5,000 clicks take far more traffic than 5,000 impressions, because a shopper usually sees a widget more often than they tap it.
Metered apps jump in steps: ReelUp goes from $29.99 to $99.99 between 3,000 and 20,000 views, and Firework from $39 to $259 above 10,000 views. Overage can also cost more than the next plan: 20,000 Tolstoy viewers cost $162 on Starter ($12 plus 15,000 extra at $10 per 1,000) and $44 on Plus.
How Shopify bills app plans
Shopify bills recurring and usage-based app charges on your Shopify invoice, every 30 days rather than every calendar month. A year therefore holds 12 or 13 charges, and a $29 plan comes to about $353 over 365 days.
- Upgrades are prorated. Shopify's example: moving from a $5 to a $15 plan on day 15 of a 30-day cycle costs $10 for that cycle. A downgrade gives an app credit.
- Usage charges can be capped. Apps that bill usage can set a spending limit; you raise it under Settings > Apps.
- Uninstalling stops future cycles, but a charge already generated can still appear on the next invoice.
- Yearly billing is cheaper where offered: Tolstoy saves 33 to 34%, Reelfy 25%, Firework Growth 23%, Whatmore 20%, Vizup 17%, Moast 8%. Videowise, ReelUp and Storiq list monthly prices only.
Costs beyond the app
Making the videos
The cheapest clips are the ones you already posted. Tolstoy, Videowise, Whatmore, Firework, ReelUp, Moast and Reelfy import Reels and TikToks, and Vizup imports Reels; with an app that takes uploads, you download the clip first, as our guide to adding Reels and TikToks to Shopify explains.
For new footage, a phone meets Shopify's recommended specs: vertical 1080x1920, H.264, 30 fps. Two vendors price production: Videowise's website lists AI content from $99 for 80 AI videos and creator content on request, and Tolstoy's paid plans include AI Studio tokens (2,000 a month on Starter). Creator and agency rates are negotiated, so no public figure exists to quote.
Storing them on Shopify
Videos uploaded to Shopify count against the limits on Shopify's file requirements page, not a per-view fee. Each file can be up to 1 GB and 10 minutes. A Basic plan holds 250 videos and 3D models and 50 GB of video storage; Grow holds 1,000 and 500 GB, Advanced 5,000, Plus 50,000 and 2 TB. Plus stores can buy extra file storage at $100 a month per 1 TB.
Where an app keeps its files changes which limit you hit. Videowise lists hosting in its free plan; most other listings do not say. Our page on Shopify product video size covers export settings that keep files small.
Storiq's plans
Storiq ‑ Product Stories launched on September 29, 2026 and has no reviews yet. It adds a story bar to product pages through a theme app block, and a product tagged on a slide shows a card with its image, title and price read live from your catalog. Free covers 3 active stories, 1,000 story views a month and 7-day analytics, without product cards. Starter, $9.99, adds product cards, 15 stories, 10,000 views, scheduling, and home and collection placements. Pro, $29, removes story and view limits. Both have a 7-day trial. Files sit in your Shopify Files library on Shopify's CDN, so the storage limits above apply, and there is no Instagram or TikTok import. Our page on shoppable stories explains when the format fits.
How to estimate your own monthly cost
- Count the audience on the pages that will carry video. Use the last 30 days on those pages, not store-wide traffic.
- Convert it to the app's unit. Impressions come first, then views, then clicks; a click budget lasts longest.
- Count your videos. Compare the number you need against each plan's video cap and, if the files live in Shopify, your plan's 250 or 1,000 limit.
- Add production. Reused clips cost nothing extra; AI and creator content does.
- Run the free plan for a month and read the app's own counter before you pick a paid plan.
Frequently asked questions
How much does shoppable video cost on Shopify?
As of October 1, 2026, the nine shoppable video apps we read on the Shopify App Store all list a free plan, their first paid plans cost $9 to $39 a month, and the most expensive listed plan is Firework Growth at $259. Your bill depends on the unit each app meters (viewers, impressions, views, clicks or videos) and your traffic, plus the cost of making the videos.
Do shoppable video apps charge extra when traffic goes over the plan?
Two listings price overage. Tolstoy charges $10 per 1,000 extra viewers on Starter and Plus and $7 on Pro, and Videowise charges $10 for extra impressions without stating the block size. Whatmore, Firework, ReelUp and Storiq list a monthly allowance per plan, so more traffic means moving to the next plan.
How much does it cost to make a shoppable video?
Clips you already posted on Instagram or TikTok cost nothing extra to reuse. Videowise's website lists AI-generated content from $99 for 80 AI videos and creator content on request, and Tolstoy's paid plans include AI Studio tokens. Creator and agency rates are negotiated, so there is no public price to quote.
Does Shopify charge for hosting product videos?
Videos uploaded to Shopify count against your plan's limits, not a per-view fee. A Basic plan holds 250 videos and 3D models and 50 GB of video storage, Grow holds 1,000 and 500 GB, and Plus 50,000 and 2 TB. Each video can be up to 1 GB and 10 minutes.
